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Therefore, the UX of opening and reading the sleeve, the box, and the inserts are all taken into account when designing the packaging.

Packaging of ShiftCam ProGrip is the key to attracting customers and communicating what the product is in a retail store. The unboxing experience is also a fundamental part of branding.

Client

Shiftcam

Project Year

2021

ProGrip

Retail Packaging

Packaging UXUI|Editorial Design

Design Problem

The purpose of the sleeve is to attract potential customers and persuade them to purchase. One design problem of sleeve design is that ProGrip is a multifunctional product; information would be hard to consume when all the features are communicated at once to people who never hear of the product. Hence, features are categorized into primary and secondary levels. Information is arranged based on the UX of interacting with the sleeve.

Primary features:

Major reasons for purchasing the product

 

Secondary features:

Bonus features that not everyone mainly cares about or uses, but good to have them

Therefore, the UX of opening and reading the sleeve, the box, and the inserts are all taken into account when designing the packaging.

Packaging of ShiftCam ProGrip is the key to attracting customers and communicating what the product is in a retail store. The unboxing experience is also a fundamental part of branding.

Client|Shiftcam

Project Year2021

ProGrip

Retail

Packaging

Packaging UXUI

Editorial Design

Packaging UX

The flippable sleeve contains six panels for graphic design, excluding the top and the bottom panels.

Starting to read from the front panel, customers usually rotate the box to the back panel clockwise. The two left and right panels could, unfortunately, be missed easily. If they are interested, they will open the flap to read more information.

Front Panel

The front panel introduces ProGrip is a mobile ergonomic battery grip for shooting through a product one-liner and icons. The hero image crosses two panels so that it stands out from the shelf.

Back Panel

By showing user scenarios, the back panel justifies that ProGrip provides balance and stability (the primary feature of ergonomic design), is rotatable (feature of portrait mode), and allows you to shoot for a whole day (feature of wireless charging).