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Therefore, the official launch would receive more attention. To achieve this goal, a set of ads, webpages and emails are developed and blasted.

PowaPad is a slim magnetic wireless charger for smartphones that will be launched as a crowdfunding product under a new brand, POWA. The purpose of a pre-launch campaign is to create hype by collecting emails and encourage product reservations of early supporters.

Client

POWA

Project Year

2021

PowaPad

Pre-launch Campaign

Web UXUI|Graphic Design

Marketing Funnel

The client’s goal is to pre-heat the product before the actual launch. Here is a route to get targeted customers to sign up and reserve the product.

 

Firstly, a set of Facebook ads are launched to increase the awareness of targeted customers and convert them to the sign-up page. The page provides more information about the product features which elevates people's interest to sign up.

Once they submit their email address, they receive an email and are redirected to the reservation page. The page offers a discount to stimulate a stronger desire for reserving the product now by paying $1.

 

Pressing the reservation button enters the check-out page and paying $1 is the call to action. After payment, the confirmation page prompts out and customers can leave their SMS for further communication.

Facebook Ads

Ads are designed in three directions, including:

  1. Aesthetic
    Communicating the product appearance and lifestyle
     

  2. User scenario
    Selling the pocket-friendly feature
     

  3. Functional
    Showing product shots to convey it is the slimmest power bank, or a how-to animation to introduce it is a slim wireless magnetic charger

Marketing Funnel

​The client’s goal is to pre-heat the product before the actual launch. Here is a route to get targeted customers to sign up and reserve the product.

 

Firstly, a set of Facebook ads are launched to increase the awareness of targeted customers and convert them to the sign-up page. The page provides more information about the product features which elevates people's interest to sign up.

Once they submit their email address, they receive an email and are redirected to the reservation page. The page offers a discount to stimulate a stronger desire for reserving the product now by paying $1.

 

Pressing the reservation button enters the check-out page and paying $1 is the call to action. After payment, the confirmation page prompts out and customers can leave their SMS for further communication.

​Therefore, the official launch would receive more attention. To achieve this goal, a set of ads, webpages and emails are developed and blasted.

​PowaPad is a slim magnetic wireless charger for smartphones that will be launched as a crowdfunding product under a new brand, POWA. The purpose of a pre-launch campaign is to create hype by collecting emails and encourage product reservations of early supporters.

Client|POWA

Project Year2021

​PowaPad
Pre-launch Campaign

Web UXUI

Graphic Design

Persona

​Developing personas facilitates the development of a set of targeting segments in Facebook Ads and a myriad of message angles to sell the product. For instance, the benefits of using PowaPad can be written in three directions:

  1. Matching the sleek design of smartphones nowadays, using PowaPad without wires and bulk produces a sense of integration, which is aesthetically pleasing.
     

  2. The subtle and streamlined shape, pocket-friendly size are thoughtful design that improves the gripping and charging experience of smartphones, which are good for mobile creators.
     

  3. PowaPad enables you to stay in charge and stay in control of your life. 

​Persona

​Developing personas facilitates the development of a set of targeting segments in Facebook Ads and a myriad of message angles to sell the product. For instance, the benefits of using PowaPad can be written in three directions:

Matching the sleek design of smartphones nowadays, using PowaPad without wires and bulk produces a sense of integration, which is aesthetically pleasing.


The subtle and streamlined shape, pocket-friendly size are thoughtful design that improves the gripping and charging experience of smartphones, which are good for mobile creators.


PowaPad enables you to stay in charge and stay in control of your life. 

User Journey Map

In each stage of the marketing funnel, targeted customers have different thoughts and actions. To guarantee the completion of the ultimate goal of reservation, a user journey map is illustrated to uncover blind spots and solve obstacles potentially encountered by users.

User Journey Map

In each stage of the marketing funnel, targeted customers have different thoughts and actions. To guarantee the completion of the ultimate goal of reservation, a user journey map is illustrated to uncover blind spots and solve obstacles potentially encountered by users.

The website is also mobile-friendly. Here are some of the layouts displayed on mobile screen.

Sign-up Page

There are two versions of sign-up page to test which design approach is more appealing to targeted customers as an A/B test. The first version is white and clean to produce an impression of a smartly minimal product while another version is tan and moody, featuring a warm tone with sunshine and shadows on images.

Reservation Page

The website is also mobile-friendly. Here are some of the layouts displayed on mobile screen.

Key Learnings
  • Animation & colorful ads with backgrounds are more attention-drawing on social media than ads with plain white backgrounds.
     

  • The product in the ad has to be large so that people who see it for the first time could be able to recognize what it is.
     

  • Button’s UI design affects conversion. Be large and be sharp in color. 
     

  • For products highlighting slimness, or portability, it is wise to compare the product with subjects that is familiar to everyone, such as a hand, in visual. Clean background also makes the product stand out.

Facebook Ads

Ads are designed in three directions, including:

  1. Aesthetic
    Communicating the product appearance and lifestyle

     

  2. User scenario
    Selling the pocket-friendly feature

     

  3. Functional
    Showing product shots to convey it is the slimmest power bank, or a how-to animation to introduce it is a slim wireless magnetic charger

Therefore, the official launch would receive more attention. To achieve this goal, a set of ads, webpages and emails are developed and blasted.

PowaPad is a slim magnetic wireless charger for smartphones that will be launched as a crowdfunding product under a new brand, POWA. The purpose of a pre-launch campaign is to create hype by collecting emails and encourage product reservations of early supporters.

Client

POWA

Project Year

2021

PowaPad

Pre-launch

Campaign

Web UXUI|Graphic Design

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