Therefore, the official launch would receive more attention. To achieve this goal, a set of ads, webpages and emails are developed and blasted.
PowaPad is a slim magnetic wireless charger for smartphones that will be launched as a crowdfunding product under a new brand, POWA. The purpose of a pre-launch campaign is to create hype by collecting emails and encourage product reservations of early supporters.
Client
POWA
Project Year
2021
PowaPad
Pre-launch Campaign
Web UXUI｜Graphic Design
Marketing Funnel
The client’s goal is to pre-heat the product before the actual launch. Here is a route to get targeted customers to sign up and reserve the product.
Firstly, a set of Facebook ads are launched to increase the awareness of targeted customers and convert them to the sign-up page. The page provides more information about the product features which elevates people's interest to sign up.
Once they submit their email address, they receive an email and are redirected to the reservation page. The page offers a discount to stimulate a stronger desire for reserving the product now by paying $1.
Pressing the reservation button enters the check-out page and paying $1 is the call to action. After payment, the confirmation page prompts out and customers can leave their SMS for further communication.
Facebook Ads
Ads are designed in three directions, including:
-
Aesthetic
Communicating the product appearance and lifestyle
-
User scenario
Selling the pocket-friendly feature
-
Functional
Showing product shots to convey it is the slimmest power bank, or a how-to animation to introduce it is a slim wireless magnetic charger
Marketing Funnel
The client’s goal is to pre-heat the product before the actual launch. Here is a route to get targeted customers to sign up and reserve the product.
Firstly, a set of Facebook ads are launched to increase the awareness of targeted customers and convert them to the sign-up page. The page provides more information about the product features which elevates people's interest to sign up.
Once they submit their email address, they receive an email and are redirected to the reservation page. The page offers a discount to stimulate a stronger desire for reserving the product now by paying $1.
Pressing the reservation button enters the check-out page and paying $1 is the call to action. After payment, the confirmation page prompts out and customers can leave their SMS for further communication.
Therefore, the official launch would receive more attention. To achieve this goal, a set of ads, webpages and emails are developed and blasted.
PowaPad is a slim magnetic wireless charger for smartphones that will be launched as a crowdfunding product under a new brand, POWA. The purpose of a pre-launch campaign is to create hype by collecting emails and encourage product reservations of early supporters.