The design concept is that MTR is not a sports ground so passengers should not regard themselves as athletes to carry heavy luggage on the escalators and run to the closing doors of the train, etc.
MTR is the major public transportation in Hong Kong. To launch a publicity campaign raising public awareness on safety and etiquette, posters and an explainer animation are designed.
Client
Personal Project
Project Year
2018
MTR Safety &
Etiquette Campaign
Motion Graphic｜Graphic Design｜VO
Character Loop Animation
Character Loop Animation
Banners
The design concept is that MTR is not a sports ground so passengers should not regard themselves as athletes to carry heavy luggage on the escalators and run to the closing doors of the train, etc.
MTR is the major public transportation in Hong Kong. To launch a publicity campaign raising public awareness on safety and etiquette, posters and an explainer animation are designed.