It plays the role of a tour intermediary, information provider and daily life facilitator to help them fit in the country like a local.
belong is an imaginary design solution for newcomers who are experiencing cultural differences and panic situated in a new environment during their early settlement in a new country.
App UXUI｜Video Production
Hong Kong is facing an influx of non-permanent residents, such as students, employees, and travelers, every year. According to GovHK, in 2019, there were 11,188 student visas, 41,289 employment visas, and 24,908 dependent visas issued. Therefore, there is a market need for belong.
Competitors comparison table, positioning map, and SWOT analysis are completed to develop belong as a unique product in the market.
belong plays the role of a tour service intermediary, information provider and daily life facilitator in order to help them fit in the country like a local.
belong is a design solution for newcomers who are experiencing cultural differences during their early settlement in a new country.
Differing from existing apps which offer entertaining tours and information for tourists, belong provides survival information for newcomers who will stay for more than a month.
The ultimate goal is to establish an international network of mutual assistance so that an expat being helped in a country can also become an ambassador in his own country. At this initial stage, belong concentrates on the business in Hong Kong.
belong, an app for new comers, is the proposed solution facilitating the accommodation in a new city. Users can book a tour, access useful information in the blog, enroll in membership events, and access customized language learning materials in the app.
Locals and settlers can apply to be a tour host and host tours in different categories, covering basic living infomation and leisure activities. belong also offers training for the host to guarantee the tour quality. Participants can rate the tours and provide feedbacks.
Persona / Design Problems
The hardship of accommodating oneself in a new environment (in areas of clothing, food, housing, transportation and social) due to cultural differences, language barriers and lack of knowledge are common problems encountered by new arrivals.
Studying pain points of newcomers helps the development of product services.
On top of practical tours, belong team and users publish articles to communicate information of living in Hong Kong in a textual format. Potential customers are more likely to recognize the tour service when they have read relevant articles.
App Promotion Video
The mutual-assistance community is formed by local ambassadors and new arrivals. On one hand, belong recruits young local ambassadors and exchange students through cooperation with universities. On another hand, anyone from the public are also welcome to join.
AI Menu Translation
This is one of the language tools. One main problem for foreigners in Hong Kong is that local restaurants do not provide English menus. By using this AI menu translation function, users are able to upload photos of the Cantonese menu and get an instant translation.
Cheatsheet is another customized language tool that enables users to save daily vocabulary for quick communication with locals and language learning.